J-pop artist Hikaru Utada premiered her new video for “Time” on her official YouTube channel Tuesday (July 28).
Anthony Gaddis and Eric Tilford — the team responsible for Mac Miller‘s “Good News” and “Everybody” videos, among others — shot “Time” in Utada’s London home during the COVID-19 lockdown with a selected crew, who all tested negative before the shoot with measures in place to ensure everyone’s safety. The project took shape remotely on a global scale: shot in London and produced in Los Angeles for a label based in Japan.
“Time” was featured as the theme of the recent Japanese drama series Gourmet Detective Goro Akechi starring Tomoya Nakamura.