HOW TO CREATE EBOOKS THAT DRIVE SALES: 6-Step Guide for Beginners

According to Zipdo the global ebook market is expected to witness exponential growth. 

It was valued at USD 18.13 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.2% from 2021 to 2028. 

E-books, or Electronic books, are undeniably one of humanity’s greatest inventions, especially for book lovers.

For customers, they offer convenience, eliminating the need to carry around heavy books and gradually replacing traditional books.

With the capacity to own nearly a hundred ebooks stress-free, they’re effortless to organize, and you can read them anytime, anywhere.

What’s more, e-books can’t be damaged by water or mold.

If my excitement for e-books hasn’t already given it away, I’m a huge fan! 😂

Let’s talk about something equally exciting: E-books as a lead magnet. 

E-books are among the fastest ways to turn your leads into paying customers.

E-books are effective for lead generation, with some marketers reporting conversion rates between 5% to 15%, which is significantly higher than the average website conversion rate of 2-3%.

What is a lead magnet? From the word lead and magnet, your lead is someone who is interested in or has shown interest in your product; now, what does a magnet do? It draws, it attracts.

In simple terms, a lead magnet is a special deal given away to attract a person to get their contact details or to sell your product.

You are here because you feel a bit nervous; you want to create an ebook that captivates your audience and compels them to reach out to your sales team after reading.

You want them itching to buy your product or service.

You’re in the right place.

Before we jump into that, let's look at the Benefits of using an ebook as a lead magnet.

. 

• Establishes Authority: E-books showcase your expertise, building trust with your audience.

• Generates Leads: Offer e-books to gather contact details of interested individuals.

• Cost-Effective: Once created, e-books can be distributed endlessly at no extra cost.

• In-Depth Information: E-books provide comprehensive coverage on topics.

• Boosts Brand Awareness: E-books can be easily shared, spreading your brand's reach.

This blog post will break things down so you will be relaxed about crafting that winning lead magnet: Ebook.

I’ll guide you through six essential steps to follow when writing your ebook. 

If you’re ready to create a valuable lead magnet, read on.

HOW TO CREATE AN EBOOK IN 6 EASY STEPS FOR BEGINNER

Step 1: Do research 

Step 2: Choose a winning Title 

Step 3: Create an outline 

Step 4: Design your ebook 

Step 5: Edit and proofread 

Step 6: Publish and promote 

1) Do Research

If you haven’t heard the word ‘research’ multiple times, let me emphasize it for you: research, research, research.

That’s the only way to ensure that what you’re creating aligns perfectly with your audience’s needs.

Clearly define your target audience for your e-books.

Before even considering choosing a topic, research to understand the type of people you want your lead magnet to attract.

Discover their problems, identify their needs, and explore how the e-book you’re creating will solve their challenges.

Now ask yourself; What

is the goal of this e-book?

There are two key objectives to consider when setting goals.

• Convert Leads Quickly: Your first goal is to convert your leads swiftly into paying customers. 

Your e-book should serve as a powerful magnet that pulls them toward your product or service.

• Solve Reader’s Problems: Equally important, your e-book should address and resolve your readers’ problems. 

After they’ve read your e-book, they should walk away with practical solutions and a sense of accomplishment.

2) Choose a winning Title

You know when you see tasty pictures or videos of food from a restaurant on Instagram, your mouth starts salivating, and you immediately message them to place an order?

That’s what your title should do. 

It should make them drool and want to check out what’s inside.

This is one of the most complex parts of creating an E-book, but I’ll make it easier by providing three things to check or be aware of when choosing a title.

• Define what your e-book is going to be about.

  What information or secrets are you sharing in your Ebook? Make sure you’re not compiling random tips and strategies or general ideas.

• Your e-book should immediately tell the audience what’s in it for them.

  Example: If writing an Ebook on how to become a successful affiliate, choose a topic like “5 Best Practices for Affiliate Marketing” or “How I Made 100k Sales in Affiliate Marketing.” 

The bold promise should be clear from the title.

• The title should be clear and straight to the point; no long talk with your title unless there is a subtitle.

  If there isn’t a subtitle, your title should be short, clear, and straight to the point on the bold promise.

3) Create an outline

Imagine reading a book about cooking that jumps from explaining how to bake a cake to detailing how to clean kitchen utensils. 

Confusing, right? You may find it challenging to stay engaged.

So, when crafting your ebook, make it your mission to simplify the reading experience for your reader.

How? By creating a well-structured outline and gradually filling it in with clear points. 

You can do this by:

• Creating a well-structured outline: content structuring guides the flow of information they receive; we know you have a lot to tell them, but make it more useful by structuring and organizing the information.

• Organize your information into chapters and fill them in gradually; this makes it easier for your audience to read and identify key points.

• Create a table of contents so they can quickly identify chapters that speak to their problems.

So create an outline, fill it up and remember to add your table of contents. 

You’ll make your content more reader-friendly and enhance the overall reading experience. Your readers will thank you for it.

4) Design your Ebook

Your E-book design comprises the covers, visuals, graphical images, layout, colours etc.

What immediately gets your attention when you see someone: their face or personality?

For those who say “personality” (side-eye), the truth is that when you see someone for the first time, you first notice how they look — their face and what they’re wearing.

Personality comes into play after this initial impression. 

The same applies to your ebook. 

The front cover should entice your readers, making them pick it up and wonder, “What’s written on this?” (This is where your title does its job.)

So, use colours that represent your brand and images that convey your title’s message.

For the content of the book, ensure that the colours, style of text, and organization blend well with your message. 

For example, you’re writing an ebook on health and using funky fonts with neon green colours.

It’s giving me a headache just from thinking about it.

Now, imagine the person reading it. 

Ensure your font is readable, texts are well-organized, and colours, if used, correspond with your theme or message.

Including visuals in your e-book is a way to take it up a notch. Visual aids improve learning and help information stick better in our memory. 

So, include images to explain further what you’re saying, allowing your readers to comprehend the message you’re trying to pass.

5) Edit and Proof-read

You don’t want to publish the book and later find out that where you were meant to write blue, you put black, or where you were meant to put a full stop(.), you put a question mark(?).

Avoid these mistakes by proofreading your work and ensuring everything is coherent.

Proofreading adds that final layer of polish to your work. 

It ensures your content is flawless, professional, and error-free.

Parameters to Check: When proof-reading, focus on specific aspects:

• Punctuations: Confirm that your commas, periods, and question marks are correctly placed; these small details impact clarity.

• Clarity: Review sentences and paragraphs for clear communication, and ensure your ideas are well-expressed.

• Coherence: Ensure your content flows logically.

• Understandability: Make sure your content is reader-friendly, and remove unnecessary jargon or complex language.

• Readability: Assess font choice, text size, and paragraph structure for reader-friendliness.

Another thing to ensure you publish a polished e-book: Seek a Second Opinion. 

Consider having a trusted colleague or friend provide a fresh perspective. 

Another set of eyes can catch what you have missed and contribute to a more polished final product.

6) Publish and Promote

Whether you’re selling this E-book or you’re turning it into a lead magnet, make sure it is converted in the correct format. 

Let’s look at a list of formats you can use to save and publish your Ebook:

• PDF (Portable Document Format): PDF is one of the most widely used e-book formats. 

It maintains consistent formatting across different devices and operating systems, making it a popular choice for publishing.

• ePub: ePub is a standard Ebook format compatible with most e-readers and e-book apps. 

It allows readers to customize font sizes and layouts.

• DOC/DOCX: While not a typical Ebook format, you can use Microsoft Word (DOC/DOCX) to create and format your Ebook. 

Many e-book distribution platforms allow you to convert Word documents into Ebook formats.

There are many other Ebook formats, but these are the most popular.

FAQ

What Types of E-Book Sell the Most in Nigeria?

In Nigeria, e-books that focus on self-help, personal development, entrepreneurship, health and wellness, and educational material tend to sell the most.

Additionally, there's a growing interest in fiction, particularly in genres like romance, mystery, and African literature. 

E-books that cater to specific local interests or offer practical solutions to everyday challenges are also highly popular.

How do i create my own ebook? 

You can create an ebook by following the steps below

• Do Research: Investigate your target audience's interests and the market demand for your topic.

• Choose a Winning Title: Select a title that captures the essence of your content and intrigues potential readers.

• Create an Outline: Organize your main ideas into a clear and coherent structure, planning chapters and key sections.

• Design Your EBook: Focus on an attractive cover and user-friendly layout, ensuring readability and visual appeal.

• Edit and Proofread: Thoroughly check for grammatical errors and clarity, refining your content for quality.

• Publish and Promote: Decide on a publishing platform and use marketing strategies to reach and engage your audience.

Is selling ebooks profitable?

Yes, selling e-books is profitable, especially if you have expertise in a niche topic or can create compelling content. 

The key to profitability lies in identifying your target audience's needs, producing quality content, and effectively marketing your ebook. 

With low production and distribution costs, e-books offer a high profit margin. Additionally, they can be sold globally, increasing your potential customer base.

Where can I sell my Ebooks?

The best place to sell your Ebook is Kreatesell. 

Kreatesell is the preferred Saas Platform for all Digital Creators.

It goes beyond being a medium for selling your digital Products; the goal of the platform is to help you sell more while doing less; on Kreatesell your digital Product business is on autopilot; we do all the strenuous work while you relax and watch the money roll in. 

Kreatesell is for anyone willing to make money from selling their knowledge. 

Here are some reasons why Kreatesell is Perfect for selling your digital products: 

• Digital creators can receive payment in over 20 currencies, including stable cryptocurrencies, via different payment gateways. 

This means that anyone, anywhere in the world, can pay for your digital products. 

• With the help of an extensive network of affiliates on Kreatesell, your products will reach a global audience efficiently. 

This will result in increased sales for you!

• You don't need to have technical knowledge on how to create a website to sell your digital products. 

You can take advantage of the beautiful storefront on Kreatesell, where you can easily upload and manage your products from anywhere and on any device.

• Kreatesell takes it a step further by using WhatsApp as the delivery method for any product purchased by your customers. 

Your Customers will receive and access their products conveniently through WhatsApp and email.

•  On Kreatesell, you cannot lose a single customer. How? With its Cart abandonment feature. 

WhatsApp notifications have been put in place to notify and send reminder messages to a potential customer who clicked the checkout button but left your product without buying. 

You can trust that with Kreatesell, you are making 10x more than you make on any platform with this feature.

• The analytics on Kreatsell is super! 

Kreatesell offers specific analytics features:

- Total number of store visits: The total number of people that visit your store.

- Tracking of abandoned purchases: We also provide data on the number of people who add your books to their cart but do not complete the purchase. 

Additionally, you have access to customers' details for sending follow-up messages.

- Total number of sales from any given month: The total number of books sold in a given month.

- Recent customer names: The names of your most recent customers.

- All-time revenue: The amount you have made since you started selling with Kreatesell.

Kreatesell provides all the tools you need to sell your digital products, whether it's online courses, e-books, or Memberships. 

It is the ideal platform for your business.

If you're looking for an affordable place to sell unlimited products, we would love for you to join us at Kreatesell.

Sign up for your free account today to discover how Kreatesell can fulfil your creative needs.

We are excited to see the amazing things you create.